We create meaningful experiences that connect communities to music and culture

Versus Creative is an agency rooted in music, events and our relationship with digital technology.

We are a team of industry innovators, featuring a best-in-class social team and award-winning experiential producers, who are driven to unite audiences around their shared passions—online and in real life.

Our work inspires people to discover, capture and share their experiences digitally, physically, culturally and emotionally.

Digital Content Strategy and Execution

We operate as a scalable, in-house team that thrives in a time when digital strategy is the driver of any marketing, creative or experiential plan. Having worked with some of the most globally successful artists, music brands and social products, our acumen spans across social media strategy & execution, digital platform content strategy, partnerships and experiential marketing. Through years of leadership and innovation at the forefront of culture, technology and social media, our award winning team is poised to create effective, forward-thinking plans and to execute at a high level.

Experiential Leadership and Production

A meaningful live experience is the moment when an audience becomes your community. We ideate, strategize and produce a wide range of in-person experiences from festivals to intimate performances, from art shows to screenings to dinners. Every event we build begins and ends with a content and social strategy, so guests leave with more than just a hangover and an IG story.

Music culture and business strategy

We bring a scalable set of expertise, resources, networks, leadership and perspective to help our clients become irreplicable in the music space. Our track record enables us to navigate the complicated landscape of music, from business development to platform partnerships, from product marketing to artist and label relations.


OFFAIR is our intimate event series dedicated to creating deeper experiences with music, distraction-free.

Our Work

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