REPUBLIC RECORDS

Written By Square Refresh
 

GOAL

To reconstruct and innovate on top of an outdated social media series in order to drive higher engagement and increase viewership from an existing follower audience.

APPROACH

We took the old version of radar that was one asset with just a link to a playlist - and transformed it into a weekly mini-series that highlights individual artists and created visually engaging opportunities for fans to engage.

By creating “fresh looks” weekly and timely themes for each week's radar, we reflected what was happening culturally with fans of Republic artists.

SUCCESS

SUCCESS

  • Increased artist participation of reshares and engagement. 

  • Reframed communication with Republic to allow for a more streamlined asset acquisition process.

  • Created an ownable creative series for Republic Records via social media.

  • Increased viewership of Republic Radar Instagram stories

Square Refresh https://squarerefresh.com
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