LEXUS
PROJECT
Partner with local influencers to elevate the Lexus brand through a strategic partnership with the Renaissance North American Tour, showcasing a new age of luxury through experiences and content.
GOAL
Achieve a benchmark of 5% engagement on published content across organic and paid boosts.
TARGET AUDIENCE
Millennials and older Gen Z (18-35); influencers’ owned and lookalike audiences; Beyonce and similar artist fans; concert-goers; pop culture; fashion and luxury interested audiences.
APPROACH
Identified, contracted and directed local influencers with an array of talents and backgrounds to capture the energy and storytelling of the tour through exceptional content in 11 target markets.
PARTICIPATING TALENT
DJ Diamond Kuts
Mallory Zapata
Danessy Auguste
Jenee Naylor
Jaz Turner
Yuri Godinez
Jessica Fuentes
Jennifer Henry-Novich
DJ Hunny Bee
Nita
Stephanie Pena
SUCCESS
SUCCESS
Leveraged the power of social media to engage the culture, and amplify content across Instagram and TikTok while positioning Lexus as a go to luxury brand for fans of Beyonce.
Activated 11 influencers with a total following of 13M across Instagram and TikTok.
Surpassed the KPI of 5% engagement rate, with a total average of 15% organic and 61% paid.
Over 10M total reach on Instagram and TikTok.
13M+ social impressions.
10M+ video views across Instagram and TikTok.
Amplified the Lexus brand to 11 unique markets and authentic audiences.