AMAZON

Written By Square Refresh
 

PROJECT

Provide musical connection and digital escapism to festival lovers across the globe. Festivals for the campaign included Stagecoach, Primavera, Outside Lands, and Camp Flog Gnaw.


GOAL

Position Amazon Music as the epicenter of live music for Gen Z through ownable content series at music festivals. 

APPROACH

Artist focused exclusive content representing Amazon Music’s ability to reward its users with culture-shifting access that no one else can. Amazon Music will ignite fandom and consistently reward fans with a diverse content mix of artist interviews, live performance footage, social segments, BTS, and performance highlights that drive conversation and engagement, all while keeping Amazon Music top of mind as the go to destination for fresh festival content that brings you closer to your favorite artists and music.

SUCCESS

SUCCESS

  • Published over 115 social media posts across Amazon Music’s owned social channels - delivering an additional 1M Impressions, 14.5K engagements, and 589.3K views to Stagecoach. Instagram was the most effective (499,554 Impressions) and efficient (19,214 Impressions per asset) channel at driving visibility.

  • Delivered an additional 1.5M impressions and 400K engagements to Primavera through original content produced and published over the festival weekend.

  • Published over 500 social media posts across Amazon Music’s owned social channels throughout the duration of the campaign. 

  • Interviewed 30+ unique artists 

PARTICIPATING TALENT

Noah Kahan, Maxo Kream, Baby Tate, Mariah The Scientist, Offset, Riley Green, Priscilla Block, Old Dominion, Niko Moon, Nikki Lane, Lainey Wilson, Kane Brown, Breland, Avery Anna, Luke Bryan, Pinkpantheress, New Order, Wild Child, Orion Sun, No Vacation, Cuco, Becky Hill, Teezo Touchdown, Kyle. D4VD, Daisy World, Baby Rose, Balming Tiger, AG Club

Square Refresh https://squarerefresh.com
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