COACHELLA
PROJECT
The Versus team has been an integral part of the Coachella social, content and digital team since 2012, when the brand’s social profiles were in their infancy. We have effectively launched and developed Coachella’s online brand and voice to what you see today.
APPROACH
For a festival that is a global event, our focus for the last decade has been building a world-class brand around the experience of Coachella, pointing the lens outside the traditional festival marketing cycles. This brings Coachella from the desert to the entire world, asserting and maintaining its status as a tentpole cultural moment.
SUCCESS
SUCCESS
3.5 milliion+ Instagram followers
2 million+ Facebook followers
1 million+ Twitter followers
800k TikTok followers
3 million YouTube subscribers, and the most successful festival live stream in the world.
Multiple years of Coachella Snapchat Global Stories that to this day top their most watched content on the platform.
500+ million impressions across FB, IG and Twitter in 2019.