RAMONES
PROJECT
After a three-year hiatus from social media, Ramones sought to reestablish their presence across social media. Our team spearheaded this effort, relaunching their accounts with a focus on engaging both loyal fans and new audiences. Within a year, Ramones’ Instagram following grew by over 200,000.
The Challenge
Ramones’ social media presence had been dormant for three years, leading to a disconnect with their audience and a decline in digital engagement. The challenge was twofold: reignite interest among long-time fans while introducing the band’s enduring legacy to a new generation of music lovers.
APPROACH
Strategic Content Planning: We developed a content calendar that blended nostalgic elements with contemporary relevance. Posts highlighted archival footage, iconic imagery, and behind-the-scenes stories, while also promoting current streaming opportunities.
Collaborations with Modern Artists: To connect with younger audiences, we facilitated partnerships with contemporary bands, such as Blink-182, whose fan base aligns with the Ramones’ ethos. The campaign included shoutouts and collaborative content.
Platform-Specific Strategies: Each platform was treated uniquely:
Instagram: Focused on visually engaging posts, stories, and reels.
Facebook: Shared longer-form content and updates for the band’s established fan base.
Twitter: Prioritized engagement with fans and participation in trending cultural conversations.
50th Anniversary Campaign: To commemorate the band’s milestone, we launched a multifaceted 50th anniversary campaign which included original designs and logos made in house. Highlights included:
An official playlist on Spotify celebrating the band throughout their career.
A collaboration with the NYC Ferry.
A video reel revisiting key moments in the band’s history.
SUCCESS
SUCCESS
Significant Instagram Growth: Welcomed over 230,000 new followers within a year, revitalizing the band’s presence on the platform.
Boosted Streaming Numbers: Increased streams across DSPs (digital streaming platforms) and YouTube, driving a renewed appreciation for the Ramones’ discography.
Cultural Relevance Restored: Successfully reignited public enthusiasm for Ramones, solidifying their place in contemporary culture.