YUNG BAE
BACKGROUND
To mark the second installment in Yung Bae’s Groove Continental series, the team’s at JET Management and Rareform asked us to creative direct the visual world for Groove Continental Side B.
OPPORTUNITY
To creative direct each visual aspect of the campaign from single and album artwork, three music videos and full album packaging.
APPROACH
Taking inspiration from the golden age of air travel, and other vintage leisure advertisements from the 1960s, we helped to craft a world that had retro details molded for a contemporary dance audience – much like Yung Bae’s distinct genre-bending, future funk style.
Album Cover
Single Poster
Back Cover
Tour Admat